Big companies don't want the risk the inherent liability with allowing their inexperienced, unprofessional sales reps to market on the internet and potentially expose the company to lawsuits and complaints. Inexperienced marketers use hype and overexaggerated claims in their ads, blogs, sites and marketing messages and it's hard to control the quality of the marketing being published by hundreds of thousands of sales reps desperate to make a sale.

The answer for big MLM companies? They prohibit online marketing. So those are the big four issues that have been created as the MLM/Network Marketing arena came to the internet.

In a typical home based business, people are trying to build a 'downline' and they assume that they are building a business. A downline in a network marketing program is not a real business. You don't own anything. You don't own any assets. You don't own any significant equity in the company, it's plant, equipment or goodwill. Real businesses allow you to have and own real assets. Most home based businesses position you as a commission only sales rep.

The company can take away your business at any time. They can strip your database from you, all the other distributors in your group and they can forfeit your commissions for a wide variety of reasons. This puts you at risk as an entrepreneur. Your entire business does not belong to you and you don't really control anything other than making sales today.

Companies touted that you were building a legacy that could be willed to your children. This has RARELY, if ever happened. If you are not constantly building and working your business... it's dying. This is how you can own a real business where you have equity, own assets that nobody can take away from you and where you can generate multiple income streams from building one business.